When designing or redesigning packaging, the creative must resolve three basic objectives:
* Caught the attention of potential buyers, even amid fierce competition visually.
* Clearly identify the product
* Communicating a selling quickly and induce buying.
These parameters summarizes the essential characteristics to take into account the three act in sequence; prevents the failure of one act to the next, so that if any failure or lack of them the message shown ineffective. The fundamental role of the designer is to resolve this challenge. In this plan, without doubt, creativity is essential but not sufficient, it is necessary to know the customer, develop specific strategies and resolve them with the artistic quality and appropriate means.
A detailed review of current market shows a high level of failure for one or more of those purposes largely of packaging exposed. Maybe advertising agencies generating packaging have similar experiences to the relative. Perhaps simply unaware of the subject.
The seller silent
The message accompanying the inseparable package-generating opportunities and risks that must be known and exploited in its entirety.
As a means any action promotional advertising has proven to possess the same virtues.
* The audience sees the package as part of the product, more exactly, “his visible part.”
* His message is acting in and where required that the purchase is decided.
* It is extremely economic change and improve.
* It can greatly enhance the product without increasing their production costs.
* You can associate positive and desirable attributes (better taste, durability, status, fashion, etc.).
* Allows clearly define the segment to which it aims.
* The variety in packs makes it possible to expand the market by multiplying different uses for the same product (gift, personal use, souvenirs, etc.).
* Lets implement strategies to relaunch products off as little success: (New!) Or to reposition the competition: (only!).
Moreover-said-is a highly promotional economic and indeed improve the actual quality of what is produced to try to differentiate themselves from the competition invariably translates into an increase in unit costs and is not always reflected in sales but designing an excellent package is a reasonable investment that takes advantage in each of the boxes, bags or labels without increasing (sometimes decreasing) printing costs.
Finally
There is a critical point during the production process in which a small investment can result in an excellent business, that opportunity is presented just before printing: when designing the packaging. The added value to the product at this point can multiply indefinitely with each printing and reflected in better capture sales in over time.
At the last moment, when the customer quickly examines the colorful and varied catalogue of options or the gondola and they all compete for selling, a good package can “jump” of your site, grab your attention and quickly convey the key argument to be decided by the purchase. In that context, each customer is not reached because of a poor message to be considered a lost sales opportunity for free. Those who carefully plan their daily packages take advantage of that weakness of others and transform themselves into profits.
2. Transportation
Title: Transportation in logistics
Author: Jorge A. Chambers Schwarz
Publication Date: 21/01/2002
ltl shipping
The role of transport is responsible for all activities related either directly or indirectly with the need to place products in the destinations in question, taking into account: safety, service and cost.
Transport is responsible to move product from the warehouse (point of origin), to the place of destination. It should be mentioned that this is of paramount importance within the world of distribution.
The concept of transportation is related to the so-called transport time whereby the raw material (merchandise) is located on the docks for loading until the product reaches the destination. This includes concepts such as waiting time, loading / unloading of vehicles, strikes on routes, transshipment, and so on.
(* Table awaiting publication)
From the above table shows that up to 9 days transportation, which represents 18% of the time. We appreciate the following:
* Cost of capital immobilized
* Risk of obsolescence of products
* Transport Costs
It should be noted that the quality of service is based on market requirements:
* Speed and timeliness in delivery
* Reliability on the dates promised
* Health and safety in transport
* Reporting and monitoring transport
* Compliance with the conditions imposed by the customer.
Modes of transportation
1. Rail transport: one of the oldest but that has not had a sustainable development. This is due to the lack of interconnection between the networks of neighbouring countries, and differences in widths of the railroad.
In Peru this system offers significant limitations as:
* Frequency of transmission
* Poor Infrastructure
* Accessibility: Limited
2. Transportation road: is the most used and most developing regions are connected through a road network with industrialised countries, but there is only one service international freight transport in some of them. It is due to the precariousness of the flow of trade and lack of return cargo.
From the standpoint of cost transported (ton / km.), Is situated in an intermediate between transport by sea or by air. The accessibility, reliability and a reasonable speed around the 95 km / hr are its main attributes.
3. Shipping: transported by individual shipping companies trading across the sea routes established.
The standardization of containers and their manufacture make special ships 1,600 containers can carry up to 12 m.
4. Air transport: according to the urgency of the needs is the reliability of the system which makes it ideal for this medium.
(* Table awaiting publication)
Source: Integrated Logistics: transport management, by Julio Juan Anaya Tejero, editorial ESIC, Madrid 2000, page. 245.
Features of the vehicle fleet
In road transport, the use of the fleet is ideal in terms of:
* Capacity
* Flexibility
* Accessibility
* Security
* Cost
What normally seek? We seek the maximum load at a minimum cost. As important factors in choosing a commercial vehicle include:
* Type of vehicle
* Type of body
* Equipment required for handling the goods
* Convenience and driving comfort
Every vehicle has a maximum weight duly authorised to travel. We call gross weight to which consists of the total weight of the vehicle plus the total load (including fuel and driver), while net weight which is the weight of the vehicle without per load.
Administration economic fleet of vehicles
Using a fleet of transport can be achieved either through the purchase of vehicles or use of the fleet outside. Often used a combination of both.
Companies must respond:
* Policy depreciation and replacement of vehicles
* Costs associated with the ownership and operation of a vehicle
* Costs per km. Itinerary
* Fare to be applied by Tm/m3 transported
* Threshold profitability of our fleet
* When it is more economical use of vehicles outside
The inactivity of a vehicle may be due to:
1. Lack of cargo assignable, due to seasonality of distribution.
2. Preventive maintenance, recommended in the low activity of the business.
3. Breakdowns and repairs of the vehicle by scheduling proper maintenance.
All these data should be recorded in her profile that matches their control.
Then there is a graph showing the proper procedure to achieve efficient use of vehicles
Delivery Service Houston
LTL freight carriers are the best options available these days to the business man. You can save on a lot of your energy and money by using this service. Less than truck Load allows you to send your less number of goods at reasonable rates. When you have not much of goods to be sent you need not hire for a full truck load. Instead you can simply pay for the goods as per its weight. This makes the transaction very easy and simple for you.
